KuberGrow Team Its parent company, B9 Beverages Ltd, is gearing up to scale its hospitality in a measured manner by increasing the pubs and brewery outlets. The business has a target of 25 such openings in tier-one cities and looks to reach a revenue milestone of ₹200 crore in fiscal year 2025-26 (FY26). Expansion is part of a larger attempt to build its direct-to-consumer business as it plans to go public in the near term.
The company’s own subsidiary, BTB Marketing, runs The Beer Cafe chain with 51 stores in the country currently—40 company-owned and 11 franchised. Though the brand got impacted during the pandemic, when more than 15 stores had to shut down, it has recovered very well. Bira Taproom, another of its robust brands, has expanded from having only two outlets in 2021 to ten outlets in seven cities.
With growth on the anvil in urban areas such as Mysore, Mangalore, Thane, and Nashik, and opportunities in Madhya Pradesh, B9 Beverages is poised for long-term growth. The company is targeting revenues of ₹125 crore by the end of FY25 with a steep growth to ₹200 crore in FY26. The establishment cost of opening new stores ranges from ₹1 crore to ₹3 crore, and the rental is not factored in, with a projected return on investment within 12 to 30 months.
The expansion is not only a business plan but also a harbinger of the company’s likely IPO. Market experts believe that Bira 91 is gearing up for a public listing, based on its increasing market share and recall brand. The Indian brewing industry recorded its consumption increasing by 6.5% in 2023, over 31 million hectolitres (or around 400 million cases), providing a good chance for investors.
Financially, Bira 91 has been performing well in the recent quarters, with a 48% year-over-year volume sold and 53% gross revenue growth in Q3 FY25. As per its growth and pre-IPO strategy, the company is also seeking to raise $100 million in funding to fund its growth path.
With a growing consumer base at a breakneck pace and mounting investor interest, Bira 91’s meteoric growth is a turning point for the company. As it inches towards an eventual IPO, the brew giant is cementing its hold in the premium beer segment, priming itself for the next chapter of its growth story.
