KuberGrow Team OYO, the global hospitality giant, is making significant strides in the United States with a fresh investment of ₹86.69 crore ($10 million) aimed at strengthening its market presence. This move follows OYO’s ₹4,551 crore ($525 million) all-cash acquisition of G6 Hospitality from Blackstone, a strategic deal that has positioned the company for aggressive expansion in the North American hospitality industry.
Major Expansion Plans: 150+ Hotels by 2025
As part of its ambitious growth strategy, OYO plans to add over 150 new hotels across key U.S. states, including Texas, California, Georgia, and Arizona by 2025. This expansion aligns with the company’s goal of tapping into high-demand markets and catering to a broader customer base.
Enhancing Digital Infrastructure: Focus on Motel 6 & My6 App
In addition to physical expansion, OYO is making substantial upgrades to its digital infrastructure to enhance customer experience and drive direct bookings. The company is focused on revamping the Motel 6 website and its My6 app, with an ambitious goal of increasing app installs fourfold before summer 2025. These digital enhancements are expected to streamline booking experiences and improve customer engagement.
Strategic Tech Partnerships: Google & Microsoft in the Mix
OYO is actively forging strategic partnerships with Google and Microsoft to reduce dependence on third-party booking platforms. By leveraging cutting-edge technology and AI-driven solutions, the company aims to drive more direct bookings, thereby increasing profitability and customer retention.
HotelKey Collaboration for Tech-Driven Operations
To further optimize its operational efficiency, G6 Hospitality is teaming up with HotelKey—a leading hospitality tech firm—to enhance property management systems across the U.S. and Canada. This collaboration is expected to streamline hotel operations, improve guest experiences, and provide seamless management solutions for hotel owners.
OYO’s Vision for U.S. Hospitality
With this aggressive expansion plan, OYO is set to make a lasting impact on the U.S. hospitality industry. By integrating advanced technology, expanding hotel presence, and enhancing digital platforms, the company is positioning itself as a major player in the competitive North American market.
As OYO continues to redefine budget hospitality with its customer-centric and tech-driven approach, its bold investments signal a new era of growth and transformation in the sector. The hospitality giant’s commitment to innovation and expansion is a clear indication that it is here to stay and thrive in the U.S. market.
