KuberGrow Team New Delhi: Sterlite Power, a leading provider of power transmission solutions, has announced the launch of two distinct corporate brand identities—Resonia and Sterlite—following a recent demerger.
Under the new structure, Resonia Ltd will focus on transmission infrastructure, while Sterlite Power Transmission Ltd will oversee the manufacturing of cables, conductors, and services. The strategic move aims to enhance agility and drive independent growth for both entities in the evolving energy sector.
The company revealed that the new brand logos encapsulate the core values of each business. Resonia’s branding, inspired by the concept of resonance, represents innovation and harmony, with its logo incorporating a human figure to symbolize unity and empathy. Meanwhile, the Sterlite logo retains its original design, preserving the legacy and strong market presence of the company in the transmission industry.
Pratik Agarwal, Managing Director of Sterlite Power Transmission and Chairman of Resonia Ltd, expressed confidence in the transition, stating that the separation allows both businesses to sharpen their focus on specific market segments. He emphasized that the move positions them to capitalize on emerging opportunities and navigate the challenges of the global energy transition.
With this transformation, both Resonia and Sterlite are set to optimize their capital structures and better address the growing demands of the power sector.
